Users will soon have a updated setting that allows them to lessen the volume of AI-made media appearing in their streams. This move comes as the platform disclosed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This development coincides with a rise in AI-generated material, fueled by emerging AI video creators.
AI Proliferation Online
Recent reports that nearly a tenth of the quickest rising video streams on a popular video site only show clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a label for substandard, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that many people like content created using AI tools, including AI artwork to educational videos, and we want to provide users the ability to adjust the amount of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
The service shared that there are now 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 million videos are added to the platform every day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI-generated videos they see by accessing the “manage topic” feature in the platform and choosing AI-made media. Additional categories that currently be controlled under the setting include news, clothing, beauty, and choreography.
AI Disclosure Rules
Its policies oblige creators to identify lifelike AI-generated content, and it prohibits harmful AI impersonations of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the platform will from now on apply an artificially created watermark to content created with its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This step is designed to deter users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is additionally launching a $2m educational fund for specialists and institutions to create learning resources about using AI responsibly. This initiative will assist educational bodies focused on educating coding and technology.
Platform Protection
TikTok has defended its moderation strategy, during discussion over plans to lay off a large number of content moderators in the UK. It is planning to cut hundreds of positions in its content moderation team in London, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A senior executive clarified that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it gets reviewed by humans. The platform reported a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with harmful content as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
